Media, Communications &
Creative Concept Development
My goal is to collaborate with your organization to expand its reach, increase issue awareness, and generate measurable value for your stakeholders, members, and investors. Through our partnership and creative collaboration, we strengthen your organization's reputation and amplify its impact nationally and beyond.
As a recognized communications expert and content strategist, I excel in engaging diverse audiences, supporting informed decision-making, and raising awareness of critical issues across Canada. My specialties include digital strategy, branding, storytelling, and B2B marketing, backed by a proven track record in C-suite communications and high-profile public engagement campaigns.
Throughout my career, I’ve held numerous leadership positions, from producing Gemini award-winning television content to driving successful branding initiatives, developing strategic web platforms, and executing dynamic events, both in-person and online. CEOs and leaders consistently rely on me to deliver projects on time, within budget, and with maximum impact.
Strategy & Marketing
Through
innovative branding & outreach, I build awareness, engaged audiences, and open new revenue streams with improved digital assets:
- Creative, impactful brand refreshes or full rebranding across your organization
- Website builds, redesign/re-architecting, and rewriting to increase impact
- Social media campaigns and influencer marketing to targeted audiences
- Impactful print communications, including Annual Reports and Position Papers
Government Relations
I have spearheaded the creation and execution of comprehensive communication strategies, plans, and campaigns to bolster the Ministry of Health’s business operations, programs, and services by offering expert communications counsel to senior leadership.
I design, negotiate, and execute strategies and initiatives to ensure that the Minister’s Office assumes a leadership role and collaborates effectively with other Ontario ministries to integrate information and facilitate strategic planning and policy initiatives.
Media & Messaging
As a Production Executive with Global Television / Corus, I sourced, developed and was the Executive In Charge of Production on 500+ hours of Canadian content in lifestyle, documentary, factual, true crime, social issues and scripted production for the CanWest networks; Global, E!, History Television, Mystery, National Geographic Canada and HGTV. I continue to consultant on media concepts for independent producers.
Content
As a seasoned Content Professional having produced hundreds of hours of factual TV, I have extensive knowledge of the important role communications and engagement play in the formula for success. I have worked for such diverse organizations as Addictions & Mental Health Ontario, Global Television, Arcadia Content, the Vancouver International Film Festival, the Ontario Association of Mental Health Professionals, and the Canadian Chiropractic Association. I have helped these and other businesses, non-profits, and healthcare organizations to grow their social impact, build their membership bases and improve their bottom lines.
Board Governance
Casey House is unlike any other hospital. A specialty hospital in Toronto which provides ground-breaking care to people living with and at risk of HIV. Casey House offers a growing mix of inpatient, outpatient and community-based services that meet clients where they are in their individual journeys. The humanity of each client is at the heart of everything we do. As a Board Member since 2019, I am passionate about harm reduction, removing stigmas and improving the lives of people living with HIV. I have also served on the board of the Compassionate Eye Foundation, Academy of Canadian Cinema and film festivals across Canada.
Knowledge Exchanges
Events, Festivals & Conferences: With 20+ years of experience in events, festivals, and knowledge exchanges, I have led key roles in top-tier events like the Vancouver International Film Festival and the Blue Mountain Film Festival and curated conferences on various crucial topics for private, nonprofit, and public sector organizations.. As a Production Executive at CanWest Global Broadcasting, I represented their networks at numerous conferences, markets and seminars.
Award Winning
Gemini Award Winning Content
Global Currents - Best Documentary Series at the 22nd Annual Gemini Awards.
Global television partnered with independent filmmakers across Canada to present three seasons of documentaries focusing on social, healthcare, environmental, indigenous and human interest subject matter. As the Executive in Charge of Production for Global CanWest Broadcasting, I commissioned and executive produced this unique series which showcased Canadian Points of View to a national audience.
Website Concepts
Revamping & Rebranding to Optimize Content
Recruitment & Retention
Awareness Campaigns
Targeted Demo's
Media Relations
Online Impact
Recent websites, member portals, editorial content, public engagement, and digital media concepts conceived and implemented.
AMHO Website Redevelopment to Maximize Impact
AMHO Government Relations
OAMHP / MHPConnector Member Portal
Addictions & Mental Health Ontario
The
redesigned website enhances the way AMHO members and the public interact with each other online. New features include expanded resources, clearer navigation, a member portal, and easier access to a range of member benefits. The new website will increase the awareness and reach of AMHO and enhance their ability to reach governments and stakeholders across Ontario. The website serves to strengthen their collective voice in the mental health and addictions sector.
Maltby Centre Rebranding
The Maltby Centre is the lead regional agency for autism and children's & youth mental health in Kingston, ON. In April 2023, an extensive new website and Youth Portal was launched to address the crisis in mental health for kids, youth, teens and their guardians. Developed in conjunction with a Youth Advisory Committee, the new youth portal is an easily accessible web page designed to relay important mental health resources for the KFL&A community. The goals, achievements, and ongoing work of the Youth Advisory Committee are featured to inspire youth and promote youth engagement.
Press Release
Maltby Centre Launches New Website,
Youth Portal and Podcast to Address
Mental Health Crisis in Children and Youth
MaltbyCentre.ca launches today with enhanced resources,
easier navigation, a Youth Portal and a new podcast created by members of the Youth Advisory Committee.
Natural History Documentaries
Nature Demo Reel
Showrunner for Arcadia Content
Canada-wide Engagement
Canada In A Day
Co-Producer, Digital Media Producer for Bell Media/CTV
A Celebration of the 150th Anniversary of Canada
Factual Media Content
Global Currents
Commissioning Editor & Executive in Charge of Production
Gemini Award Winning - Best Documentary Series
Messaging & Outreach
Video produced for the Compassionate Eye Foundation
Board of Directors, 2013 - 2015